Video and Stories
"Video adds 2 minutes to visitor on site time and visitors are 64% more likely to buy."
"Consumers are willing to watch videos 60% of the time they are found."
Visitors who view product videos are 85% more likely to buy than visitors who do not."
"Today, 51% of internet traffic is video, in 3 years over 90% of all internet traffic will be video."
David Hseih, Cisco VP
"96 per cent of people find videos useful when making a purchasing decision."
Stats from Animoto
People react to images in a different way from mere words.
Once upon a time all messages were written or just spoken. Images were expensive and used sparingly. Media has expanded today to include the moving image and tomorrow will bring full interactivity and artificial intelligence.
The difference between winning and losing will be knowing how people process information they receive and act on it. Marketing psychology provides the key.
There are some clues already. Nobel Laureate Daniel Kahneman has identified some root causes in decision making. It’s not about manipulation; it’s using an understanding of behaviour to create better experiences and results for you and your customers. Marketing psychology helps you communicate more effectively, recognising what it is to be human - and to be a consumer.
Video has huge power.
People love stories and if you present them well your customers will engage with you. Stories are powerful because in life we experience the same universal emotions. Video is taking over the web because it is the closest thing to reality. Now interactive video allows you to create stories that customers can share in. It’s no longer passive.
Create stories that get your customers reaching out to you.
Watch John talk about videos below...
If you're intrigued and would like to know more give us a call on 020 7937 0106 or send us a message to hi at brainspin.co.uk
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