"Our eyes are not cameras. Instead, they track onto objects and receive a continuous flow of photons onto the retina, sending information via a chemical reaction to the brain." From Nofilmschool
"96 per cent of people find videos useful when making a purchasing decision." Stats from Animoto
Mistakes can be costly. We don't just wang a camera but you get tried and tested psychology.
To understand better how to craft a story for your business click here
You may be surprised by how we take in information and how little stays with us. We are bombarded with messages.
You may like to read or listen to a radio programme. You can be entertained. Your imagination is allowed to flourish and expand. You add your own images to the story. Each person will interpret your message differently.
Snapshots are not representative of the event because we try to interpret and layer meaning onto a moment in time. As a result we often get it wrong.
We live life continuously. Moment by moment. The closest humans have been able to fabricate this is with the moving image.
That's why over 6 billion hours of video are watched each month on YouTube. And roughly 100 hours of video are uploaded to the site every minute.
So rather than try to convince you of this please just read these quotes and then talk to us because we can show you how to not only get noticed but also create action...
"Visitors who view product videos are 85% more likely to buy than visitors who do not." Internet Retailer
"Today, 51% of internet traffic is video, in 3 years over 90% of all internet traffic will be video." David Hseih, Cisco VP
"In 2013, 52% of marketing professionals worldwide cited video as the type of content with the best ROI." eMarketer
"Video adds 2 minutes to visitor on site time and visitors are 64% more likely to buy." Source: Comscore
"Consumers are willing to watch videos 60% of the time they are found." Website Magasine.
"Video has become one of the most important ways to motivate people towards certain behaviours." D. BJ Fogg, Director of Stanford University’s Persuasive Technology Lab.
"You can never plan the future by the past"
When a cow is born in a horse's stable, it is still a cow.
T: +44 (0) 207 937 0106
© Brainspin LLP 2011-17