"Experience is a truer guide than words of others."



Da Vinci

"Our choices reveal our intentions."


Simon Sinek


“The campaign for 'no' is much better organized in terms of marketing and psychology. They ask the question; 'Do you feel protected and do you think the government is protecting you?' and the answer is a violent no.”


David Fleischer

“A child can teach an adult three things: to be happy for no reason, to always be busy with something, and to know how to demand with all his might that which he desires.”


Paulo Coelho


"There is hardly anything in the world that some man can't make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey."


John Ruskin

“if you talk to a man in a language he understands, it goes to his head. If you talk to him in his language, it goes to his heart.”


Nelson Mandela

“The truth does not change according to our ability to stomach it.”


Flannery O’Connor

Brainspin... Behavioural Economics for business success



Influential marketing

You touch your customers in many different ways: face to face, on the web, at shows and in your marketing and advertising.  Brainspin helps you take advantage of human psychology and behaviour in each case.





Can you afford to ignore this?


Ogilvy Global Chairman Christopher Graves in an interview on Bloomberg pointed out that many in the advertising, marketing and PR business are only just waking up to the power of Behavioural Economics in communications. Here’s the link:




Do you consider yourself rational? Of course you do. However, cognition has shown us to be anything but. Do you ever wonder why your friends or partner seem to make illogical choices? The reason is...


To find out much more click here

The 4 simple steps separate good marketing from bad and we give them to you right here:


1. Use one of the four great motivators in every communication…(Read more)


2. People buy on emotion, then justify their decision with your features and benefits. So tell a story which…(Read more)


3. Simplify and make it frictionless…(Read more)


4. Test your message…(Read more)


 Work with us, save money and build a more effective market presence.  Let an understanding of behavioural economics direct your customer communication.



Time is a non-renewable resource...


Get in touch today to find out what we can do for you...


Tel.: +44 (0)20 7937 0106


E.: hi at brainspin.co.uk

See, hear and understand your business better on and offline by using modern methods which pay for themselves quickly. Businesses become tired, just like the people who work in them. Friction and complex systems slow down your chance of making a sale.

Most businesses usually don’t change when things appear to be good only when they’re suffering pain. The best businesses change before the market forces them to do so. What is your business signalling?


T:  +44 (0) 207 937 0106


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